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Wednesday, May 15 • 9:00am - 10:30am
B Corps: Measure What Matters LIMITED
Limited Capacity seats available

Ever wonder how we can tell the difference between a good company and what is just good marketing? Most of us want to support good brands that are doing good for people and planet. But we're also very skeptic of what companies are claiming. How can we know for sure? We need standards. We need standards to help us differentiate good companies, whether we are a consumer, an investor, the government or a business looking to make partnerships.

In this session, we will explore the emergence of the B Corp, both the Certified B Corp as well as the Benefit Corporation as a legally recognized corporate structure. We will then get into why it is important to measure your company's social and environmental performance, at any stage, and a free tool to help you do so.

Join Andy Fyfe from B Lab, the non-profit behind the B Corp as he will engage a conversation on how business can be part of the solution and not the problem. Bring an open mind, your business teams, and your friends who own businesses that do good. You will walk away knowing more about B Corps, Bay Area B Corp activity, and a new tool to track and improve your business practices.


Andy Fyfe

By supporting entrepreneurs who are using business as a force for good, B Corporations are redefining success in business. Andy Fyfe has a background in microfinance, non-profit management, co-working space design and operations, and is an alum of University of Colorado at Boulder with a BA in International Affairs and a certificate in Peace and Conflict Studies. At B Lab, Andy works to build the community of Certified B Corporations and... Read More →

Wednesday May 15, 2013 9:00am - 10:30am
San Francisco State University Downtown Campus 835 Market Street San Francisco, CA 94103