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Wednesday, May 15 • 1:30pm - 3:00pm
SOLD OUT - Marketing & PR: Strategies, Plans, Tactics

This two-part workshop will provide a good introduction; it will also serve as a refresher for experienced entrepreneurs who want to take their marketing plans to the next level.  Instructors Ken Stram and David Perry will lead lively discussion with plenty of tips and tricks to supercharge your marketing and PR plan. 

Topics include: 1) What is marketing? 2) Choosing the right tactics for your target market 3) Integrating, evaluating, and monitoring your marketing efforts 4) Understanding the media 5) Building & fostering relationships with reporters 6) How social media has transformed the media 7) Four principles for success.

Sponsored by: Wells Fargo


David Perry

David Perry is the President and Founder of David Perry & Associates (DP&A). His specialities include community and government affairs, social media, public/media relations and crisis communications. DP&A understands that in a 24/7 increasingly wired world the concept of media has shifted dramatically. But while the world of traditional media has changed forever, the concept of story-telling –has not.

Ken Stram

Ken Stram is a small business expert and founder of 2Bridge Communications, a San Francisco-based communications agency that helps small and growing businesses to reach the next level through strategic positioning, business development, public relations, social media, marketing, and word-of-mouth communications. 2Bridge has successfully helped a diverse group of nonprofits and small businesses define and effectively communicate their messages to... Read More →

Wednesday May 15, 2013 1:30pm - 3:00pm
San Francisco State University Downtown Campus 835 Market Street San Francisco, CA 94103