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Wednesday, May 15 • 3:20pm - 5:00pm
Direct Marketing Integration for Small Businesses LIMITED
Limited Capacity seats available

The presentation will focus on the need for integrated demand generation strategy. Small and medium sized businesses today are faced with an array of competing marketing priorities and struggle to integrate advertising, search, print, email marketing, direct mail, loyalty and outbound revenue generation. Take a few minutes to hear how these techniques can link together and how they work best for capturing new customers and for retaining valuable ones. 

Sponsored by: YP


Steve Kerford

Steve has over 20 years of integrated marketing experience. He has developed numerous effective marketing campaigns across three continents that utilize the combined effects of online and search marketing, print advertising, social media, direct and email, television and print. Steve has worked both on the client and the agency side and now offers integrated marketing support to YP’s huge customer base. He is a graduate of the Royal Military... Read More →

Wednesday May 15, 2013 3:20pm - 5:00pm
San Francisco State University Downtown Campus 835 Market Street San Francisco, CA 94103